All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with...
Blog Posts
Minimum Bid Prices Changing in Yahoo!
Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no...
International PPC Campaigns: How to Target Outside the US With Success
Today is the third day in our week long series on advanced PPC strategies. According to a Search Marketing Now webinar, 75% of the world’s searches are performed outside of North America. That’s a large number, which tells me there...
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PPC for B2B: Real World Recommendations You Can Use
Today is part 2 of our week long series on Advanced PPC Strategies. When I solicited for feedback a few weeks ago, one of the best comments I received was a request for tips on managing PPC for business-to-business (B2B)...
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PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This...
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Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are...
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Get Even More PPC Hero: Check Out Our Illustration Archive!
Can’t get enough of that hunky PPC Hero? Or that wily SEO Boy? Or that gorgeous Miss Clicks? Or that shady ROI Bandit? Well, now you can! We have created a PPC Hero Illustration Archive over at Flickr. Now you...
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PPC News Roundup for February 20, 2008
The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending...
Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients’ accounts were not properly linked and I had until...
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How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first...
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Use Demographics To Geographically Target Your PPC Ads
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
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PPC News Roundup for December 13, 2007
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally...
