As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing...
Blog Posts
Happy Valentine’s Day from PPC Hero!
Yes, it’s that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC...
Advanced PPC Strategies: What Do You Want to Read About?
In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece. Clearly, you’re interested in it! So, we’re...
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PPC News Roundup for February 6, 2008
As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn’t always of the highest quality. However, if you can achieve the right...
Adwords Age & Gender Targeting Now in Beta
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords...
Take Advantage of Search Cycles with Ad Scheduling
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year...
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Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and...
Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads...
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Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly,...
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How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new...
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How to Fit General Keywords into a Profitable Campaign
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t...
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