Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can...
Continue Reading Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute...
Continue Reading Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that...
Continue Reading Who Else Wants to Increase Conversions From Their Landing Pages?
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for...
Continue Reading Get More Business on Business.com: How to optimize your business.com campaign
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your...
Continue Reading Industry Benchmarking Beta Now in Google Analytics
When it comes to successful paid search marketing, we can’t emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is...
Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled “Coaxing the Conversion.” This was the first in their new B2B Expert Series. Recently, I’ve been racking my brain on strategies for a particular B2B...
Don’t be lured by the bright lights of the big city! Come work for an award-winning Internet Marketing and Web Development firm, right here in Bloomington. Hang out with people who know what Twitter is, stay on the cutting edge...
Continue Reading Hanapin Marketing is Looking for a Senior Project Manager – Web Development
Yes, there is a pot o’ gold at the end of the PPC rainbow! Happy St. Patrick’s Day from PPC Hero!
For many PPC managers the Google AdWords’ content network is still a scary place. Much like a horror movie, the monster is always scarier when you can’t see it. But once it’s within sight, it’s not so bad – much...
Continue Reading The Google Content Network Isn’t So Scary: Here’s How To Make It Work
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’ Matt Lester at...
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to...
Continue Reading 2 Major Reasons Why You Should Run a Search Query Report Today!
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