For many PPC managers the Google AdWords’ content network is still a scary place. Much like a horror movie, the monster is always scarier when you can’t see it. But once it’s within sight, it’s not so bad – much...
Continue Reading The Google Content Network Isn’t So Scary: Here’s How To Make It Work
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’ Matt Lester at...
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to...
Continue Reading 2 Major Reasons Why You Should Run a Search Query Report Today!
It was one year ago today that we posted our first article to PPC Hero. As you can see, he’s a little over zealous with the celebration. Jumping out of a cake sounds like a good idea, but it can...
For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath...
Continue Reading Save Time in AdWords – Copy Your Campaign Settings
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details...
Continue Reading How Landing Page Load Time Affects Your Google Quality Score
Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique “promo code” by placing all your keywords in...
In February Dan from Seofaststart.com wrote on the new Google Adwords Automatic Matching feature that is now in beta. While Dan firmly disapproves of this new feature, I find it difficult to form an opinion until I try it for...
Continue Reading Adwords Automated Matching Beta: Another Ploy to Get Our Money?
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Today’s article is the last in our Advanced PPC Strategies series. We’ll be taking a slightly different turn, as today we will not be talking management strategy, but we will focus on how to present your pay-per-click services to C-level...
Continue Reading Selling PPC Services: How to Present PPC to C-Level Executives
All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with...
Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no...
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