The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer’s strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone!...
Continue Reading Top 5 PPC Developments That Made News in 2007
2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a “Best of 2007” list series. Some of these lists will include...
Well, 2007 has come to a close and now is a good time to take stock of what we do well, and where we’d like to improve for 2008. For this example, we’ll think of our blog as a leaky...
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can’t determine which is...
Continue Reading Upload Google Campaigns in Yahoo! in Three Easy Steps
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included...
Continue Reading Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make...
Continue Reading 7 Ways to Be Sure You’re Writing the Best Ads Possible
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers...
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of...
Continue Reading How to Use Dynamic Keyword Insertion to Hook Customers
Previously in MSN’s adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided...
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is...
Continue Reading Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to...
Continue Reading Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
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