As part 2 of our ‘Walk a Mile in a Searcher’s Shoes’ Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for...
Continue Reading How to Predict When Your Traffic Will Drop and Ways to Prevent It
Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades....
Continue Reading How to Write Ad Texts that Promise and Landing Pages that Deliver
Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question...
Continue Reading Learn How to Think and Search Like Your Customers
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t...
Continue Reading 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame. This came up about...
Continue Reading Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product...
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view...
Continue Reading Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
Every year, bloggers from all corners of the SEM industry create “Best of” lists to review news-bites, articles and varied quips on the year’s performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As...
Continue Reading The Top 3 SEM “Year in Review” Lists for 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year;...
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and...
Continue Reading What We Did to Make it Work: 3 Account Management Achievements in 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer’s strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone!...
Continue Reading Top 5 PPC Developments That Made News in 2007
2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a “Best of 2007” list series. Some of these lists will include...
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