This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.
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Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
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A Comprehensive Guide to Ad Testing
Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.
PPC News: Keeping Pace with the Industry
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.
Introducing: Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.
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When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
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TikTok Advertising: Should You Test It?
TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.
How To Eliminate Wasted PPC Spend
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.
Ad Copy Tips For the COVID Era
Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.
An Intro To Custom Reporting in Facebook Ads
Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.
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Discovery Campaigns As A Part Of Your Remarketing Funnel
If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.
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How To Double Relevant Google Shopping Volume in 5 Steps
If you have been frustrated by limited targeting options for Google Shopping ads, this easily-implemented strategy will grow your reach and revenue.
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