November 9, 2007 By Joe
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I’d throw in my two cents....
Continue Reading How To Launch a New Keyword: Hit the Ground Running!
November 8, 2007 By Amber
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some...
November 7, 2007 By Amber
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons....
November 5, 2007 By John
If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for...
Continue Reading 5 Things to Consider When Inheriting a Google AdWords Account
November 2, 2007 By Amber
Below I have gathered PPC Hero’s four most visited and hopefully most valuable blog posts from October. Whether you’re a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of...
November 2, 2007 By Joe
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One...
Continue Reading Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
October 31, 2007 By Amber
The MSN adCenter blog put together a comprehensive “Top Ten List” for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift...
October 31, 2007 By John
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations...
Continue Reading Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
October 26, 2007 By Joe
We write a lot about Google AdWords’ Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we’ll continue...
Continue Reading Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
October 24, 2007 By Amber
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later...
October 24, 2007 By Amber
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This...
October 22, 2007 By John
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would...
Continue Reading See How Easily You Can Improve Your PPC Performance
Save time and Become the Hero with updates from PPC Hero in your inbox!