It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the “problem” and not focusing on the solution. I see this when I read Graywolf’s article “Google Adwords...
Happy Thanksgiving From PPC Hero!
PPC Hero would like to wish all of our wonderful readers a very Happy Thanksgiving! As you can see, PPC Hero couldn’t wait until Thursday! Turkey is one of his favorite foods, aside from Lifesavers, Ho Hos, beets and kung...
How To Optimize Your AdWords Content Optimization
Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing...
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PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you’ve had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your...
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready’s article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from...
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SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts,...
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$1,000 Cash Giveaway from Douglas Karr!
Douglas Karr is celebrating some very impressive milestones for his blog! In honor of reaching 1,000 posts, over 1,000 daily unique visitors and over 1,000 RSS subscribers Douglas is giving away $1,000! Hanapin Marketing (and the PPC Hero Team) is...
How To Launch a New Keyword: Hit the Ground Running!
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I’d throw in my two cents....
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PPC News Roundup for November 7, 2007
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some...
5 Additional Common PPC Mistakes…
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons....
5 Things to Consider When Inheriting a Google AdWords Account
If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for...
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Just In Case You Missed It…
Below I have gathered PPC Hero’s four most visited and hopefully most valuable blog posts from October. Whether you’re a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of...
