Google AdWords has a new feature in the tools section for ad text ideas, under ‘Ad Text Ideas (beta)’. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your...
Continue Reading Let Google Write Your Ad Texts! Now in Beta.
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the...
The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and...
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay...
Continue Reading Don’t Let Your Google AdWords Ads Get Turned Off…
Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post...
Continue Reading AdWords Quality Score Survey Results Are In
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger...
Microsoft takes another step in challenging Google with their new ‘Gatineau Analytics’ Package. There’s not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who...
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding...
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how...
Continue Reading Give Us Your Two Cents on the Google AdWords Quality Score
All of us here at PPC Hero are consistently looking for ways to improve ourselves. This need for betterment comes in a myriad of flavors: writing, PPC management, blog management and all of the behind the scenes SEO work, too....
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should...
Continue Reading Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad...
Save time and Become the Hero with updates from PPC Hero in your inbox!
