I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three?...
Continue Reading How To Dominate The Last 2 Days of the Month
Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The...
Continue Reading AdWords Top Ad Placement Formula Is Set for a Facelift
An article by Brad Geddes talks about how to minimize click fraud by blocking low quality traffic. In the article you will learn how to block your ads from showing in certain countries, how to block competitors from clicking on...
According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click...
Continue Reading Hispanic Targeting with Spanish Speaking Ads – Is It For You?
At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we...
Continue Reading Get Your PPC Questions Answered By a Googler, In Person!
This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into...
Continue Reading 4 Most Important Settings to Check in Your Microsoft adCenter Account
Google AdWords has a new feature in the tools section for ad text ideas, under ‘Ad Text Ideas (beta)’. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your...
Continue Reading Let Google Write Your Ad Texts! Now in Beta.
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the...
The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and...
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay...
Continue Reading Don’t Let Your Google AdWords Ads Get Turned Off…
Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post...
Continue Reading AdWords Quality Score Survey Results Are In
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger...
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