Last week I posted a note about Google’s AdWords Ad Preview Page – a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google...
Continue Reading Google Global Firefox Extension is Your Friend
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we’ll review the alternative approach to lead generation which does...
Continue Reading Two Paths to Lead Generation: Part Two – Slow & Steady
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of...
Continue Reading Don’t Forget Your Branded Keywords and Then Some!
Check out Marketing Pilgrims Free eBook on SEO, PPC and social media marketing advice. Be aware of your content network ads – they could be bringing in accidental clicks. Here’s how to avoid them from PPC Blog UK. Search Engine...
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead...
Continue Reading Two Paths to Lead Generation: Part One – Churn & Burn
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up...
Continue Reading Top 6 Settings to Check When Starting a New Adwords Account
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you...
Looking to diversify beyond Google, Yahoo and MSN’s PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark...
Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In...
Continue Reading 5 PPC Questions Answered by Evan Roberts from PPCLab.com
Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients’ best interests at heart. To perform the best...
Continue Reading The Top 3 Challenges Facing the PPC Industry
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content! In the title and description fields they’ve entered some example text that advertisers should follow. They’ve also added ‘Ad Writing Best Practices’...
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
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