Yahoo’s caste system may not be known by everyone so I thought it would be helpful to shed some light on the various tiers of their accounts. This information originally appeared in Welcome to the Panama Jungle: A user’s guide...
Blog Posts
MSN Age & Gender Targeting
MSN has a feature for incremental keyword bidding on gender and age targeting that I think has potential for positive results. The idea is to allow MSN to automatically raise your bids to rank higher if and only when a...
Yahoo! Search Marketing, Conversion Counter and Chicken Little – Oh My!
“The sky is falling! The sky is falling!” This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At...
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PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms...
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the...
PPC News Roundup for May 30, 2007
ShoeMoney talks PPC with MSN Adcenter. Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention. Search Marketing Standard lays out the basics when panning for keyword gold in this...
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I...
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Is Yahoo!’s New Ad Text Length Policy Hurting Advertisers?
Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion: “My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.” After...
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MSN Ad Center Updates Coming Soon
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in...
Don’t Worry: Your AdWords Accounts Aren’t Ending
When we logged into our AdWords accounts this morning a number of them contained this notification at the top: “Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To...
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Placement Performance Reporting
What is it? Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency...
PPC News Roundup for May 23, 2007
This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real...
