Check out Marketing Pilgrims Free eBook on SEO, PPC and social media marketing advice. Be aware of your content network ads – they could be bringing in accidental clicks. Here’s how to avoid them from PPC Blog UK. Search Engine...
Two Paths to Lead Generation: Part One – Churn & Burn
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead...
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Top 6 Settings to Check When Starting a New Adwords Account
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up...
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Google’s Ad Preview Page is Your Friend
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you...
PPC News Roundup for July 6, 2007
Looking to diversify beyond Google, Yahoo and MSN’s PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark...
5 PPC Questions Answered by Evan Roberts from PPCLab.com
Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In...
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The Top 3 Challenges Facing the PPC Industry
Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients’ best interests at heart. To perform the best...
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New Ad Creation Features from Yahoo!
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content! In the title and description fields they’ve entered some example text that advertisers should follow. They’ve also added ‘Ad Writing Best Practices’...
How to Shorten Your PPC Ad Texts
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch,...
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PPC News Roundup for June 27, 2007
A post on Seroundtable talks about a company whose offering services to damage your competitors search engine rankings and protect your own…is this for real?! We know that search is a complex beast, but we keep learning just how complex...
6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my...
