Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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How To Lower Your Amazon Marketing ACoS
ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS.
Assessing Your PPC Data and Analytics Needs
Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.
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How Pandemics Reshape Advertising
Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.
3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.
How Excel Macros Save Digital Marketers Time
In this post, we’ll talk about the steps necessary to get your macro set up, where they are best applied in your daily PPC grind, and how they save time.
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How To Build Scalable PPC Tools
Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts.
Google Local Campaigns How-To
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
We will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimize the conversion funnel to make more sales.
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Hulu Advertising: What You Need to Know About It
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.
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Facebook Ad Types: How to Choose the Best One
Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?
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Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.
