Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we...
Continue Reading 4 Ways to Enhance Your Performance in Yahoo!’s Panama
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a “White Label” AOL PPC service cause any serious impact to the...
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we...
Continue Reading Setting Up an International Yahoo! PPC Campaign
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%!...
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at...
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status...
Continue Reading 5 Steps to Exceeding Your Clients Expectations
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This...
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from...
Continue Reading Answering a Few Questions for SEOmoz Rebecca
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic...
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used...
Save time and Become the Hero with updates from PPC Hero in your inbox!
