April 12, 2007 By Amber
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position....
Continue Reading Position Preference – When in Doubt, Bid High
April 11, 2007 By Amber
Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over...
April 11, 2007 By Joe
This morning I logged into one of our accounts and noticed that the look of our Adwords campaign interface had changed slightly. Instantly, I noticed a button that says “Online Campaigns” which indicates that Adwords will display other types of...
April 9, 2007 By Amber
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to...
April 6, 2007 By Joe
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups...
April 4, 2007 By Amber
Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically...
April 2, 2007 By John
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to...
Continue Reading Light Sabers at the Ready! The “Empire” Is On the Move.
March 30, 2007 By Amber
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top...
March 30, 2007 By Amber
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help...
March 29, 2007 By John
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday,...
Continue Reading Yahoo! Performing System Updates This Weekend
March 28, 2007 By John
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing “woes” in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include...
March 27, 2007 By John
Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is...
Continue Reading It Ain’t Easy, but You Can Move Keywords in Panama
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