I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
Blog Posts
PPC News Roundup for April 24, 2007
Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a “White Label” AOL PPC service cause any serious impact to the...
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we...
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PPC News Roundup for April 20, 2007
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%!...
MSN adCenter Beta Quandary
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at...
Yellow Fever in Adwords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status...
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PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This...
Answering a Few Questions for SEOmoz Rebecca
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from...
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A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic...
PPC News Roundup for April 13, 2007
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used...
Position Preference – When in Doubt, Bid High
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position....
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