What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New WordPress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo...
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The Quality of Dynamic Keyword Insertion
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: “What I want to know is this – since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure...
Your Target Audience May Be Larger than You Think
I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the...
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Panama Is Coming Again!
I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US...
PPC News Roundup for March 23, 2007
Yahoo Announces Click Fraud Efforts DoubleClick Research Shows Higher Click Rate with Video Ads Google Definitions Show Related Phrases Google’s Plus Box Allows “Related Info” in Search Results
PPC News Roundup for March 22, 2007
SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC...
Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups,...
Continue Reading Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
Google Apps Invitation Distributed to AdWords Users
I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new...
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5 Ideas for A/B Testing Your PPC Ad Text
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips...
The Long and Short of It (Ad Text Lengths within Panama)
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with...
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We Enjoy a Good Webinar
We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a...
PPC News Roundup for March 16, 2007
John Miller from Search Engine Land Upsets PPC Agencies https://searchengineland.com/070314-085639.php Interview with Microsoft CEO Steve Ballmer has Everyone Laughing https://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score https://www.clickz.com/showPage.html?page=3625248 Yahoo! describes how to set...
