A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at...
Blog Posts
Yellow Fever in Adwords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status...
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PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This...
Answering a Few Questions for SEOmoz Rebecca
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from...
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A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic...
PPC News Roundup for April 13, 2007
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used...
Position Preference – When in Doubt, Bid High
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position....
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PPC News Roundup for April 10, 2007
Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over...
Adwords Interface Gets a Facelift
This morning I logged into one of our accounts and noticed that the look of our Adwords campaign interface had changed slightly. Instantly, I noticed a button that says “Online Campaigns” which indicates that Adwords will display other types of...
PPC News Roundup for April 6, 2007
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to...
The Long and Short of It
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups...
