There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably...
Continue Reading 7 Reasons Why Retailers Should Advertise with Shopzilla.com
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table...
Yahoo’s caste system may not be known by everyone so I thought it would be helpful to shed some light on the various tiers of their accounts. This information originally appeared in Welcome to the Panama Jungle: A user’s guide...
MSN has a feature for incremental keyword bidding on gender and age targeting that I think has potential for positive results. The idea is to allow MSN to automatically raise your bids to rank higher if and only when a...
“The sky is falling! The sky is falling!” This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At...
Continue Reading Yahoo! Search Marketing, Conversion Counter and Chicken Little – Oh My!
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms...
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the...
ShoeMoney talks PPC with MSN Adcenter. Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention. Search Marketing Standard lays out the basics when panning for keyword gold in this...
Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I...
Continue Reading The Most Important Element of Your AdWords Campaign
Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion: “My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.” After...
Continue Reading Is Yahoo!’s New Ad Text Length Policy Hurting Advertisers?
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in...
When we logged into our AdWords accounts this morning a number of them contained this notification at the top: “Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To...
Continue Reading Don’t Worry: Your AdWords Accounts Aren’t Ending
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