Blog Posts

Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail...

Continue Reading Display & Destination URLs Should Play Nice

All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss...

Continue Reading We’re Gonna Have Some Fundamentals!

Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For...

Continue Reading Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!