Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is...
Continue Reading Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Learn four Google Ads automated rules that will help with account management.
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.
Continue Reading Ecommerce SEO: Optimizing and Ranking Category Pages
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing!
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
Continue Reading Are High Shipping Prices Killing Your Ecommerce Sales?
Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.
Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.
Continue Reading 2020 Amazon Advertising Updates You Need To Know About
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you...
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
Continue Reading E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
Continue Reading How to Use Creative Sets to Make the Most of Your Apple Search Ads
Amazon is a giant in the world of ecommerce marketing, but that doesn't mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform.
Continue Reading 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
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