Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
We will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimize the conversion funnel to make more sales.
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Hulu Advertising: What You Need to Know About It
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.
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Facebook Ad Types: How to Choose the Best One
Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?
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Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.
Amazon & Google: Affects Of COVID-19 On Digital Marketing
We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.
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What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!
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ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
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Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just optimising product listings or low ACoS PPC campaigns. You need a complete process for research, optimization and expansion.
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