Learn four Google Ads automated rules that will help with account management.
Blog Posts
Ecommerce SEO: Optimizing and Ranking Category Pages
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.
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8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing!
Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
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Hero Conf Austin Keynote Announcement!!
Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.
2020 Amazon Advertising Updates You Need To Know About
Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.
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Sheets & Excel Tips for PPC Newbies
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you...
E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
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How to Use Creative Sets to Make the Most of Your Apple Search Ads
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
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9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Amazon is a giant in the world of ecommerce marketing, but that doesn't mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform.
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Utilizing Organic Search to Expand PPC Coverage
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
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