Turn Facebook ads on and off with automated rules. An alternative to ad set start and end dates.
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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How to Turn Instagram Followers into Loyal Customers
Instagram followers don’t mean anything if your products aren’t selling. Read on to find our six useful tips that can turn those followers into customers!
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When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride.
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Video Content to Increase Conversions and Promote Your Brand
If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available.
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Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is...
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4 Google Ads Automated Rules To Try
Learn four Google Ads automated rules that will help with account management.
Ecommerce SEO: Optimizing and Ranking Category Pages
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.
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8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing!
Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
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Hero Conf Austin Keynote Announcement!!
Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.
