New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing!
Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
Continue Reading Are High Shipping Prices Killing Your Ecommerce Sales?
Hero Conf Austin Keynote Announcement!!
Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.
2020 Amazon Advertising Updates You Need To Know About
Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.
Continue Reading 2020 Amazon Advertising Updates You Need To Know About
Sheets & Excel Tips for PPC Newbies
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you...
E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
Continue Reading E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
Continue Reading How to Use Creative Sets to Make the Most of Your Apple Search Ads
9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Amazon is a giant in the world of ecommerce marketing, but that doesn't mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform.
Continue Reading 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Utilizing Organic Search to Expand PPC Coverage
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
Continue Reading Utilizing Organic Search to Expand PPC Coverage
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
Continue Reading Ten Takeaways from the 2020 PPC Hero Summit
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
6 things you might not know about Google's optimization score and how digital marketers should treat this metric.
Continue Reading Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
