If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
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Blog Posts
Understanding & Addressing Concerns of Your Website Users
If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action.
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January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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PPC Hero Summit Features Emerging Female Speakers in Paid Media
At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.
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7 Facebook Video Advertising Benefits For eCommerce Businesses
Facebook is a great platform for promoting business. Having many benefits, Facebook Video Advertising needs to be an inseparable part of your digital marketing.
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How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.
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Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
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Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!
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5 Reasons to Use Amazon DSP for 2020 and Beyond
Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year – and...
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Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
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[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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Be a Better Marketer in 2020
At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing right away.
