At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.
Continue Reading PPC Hero Summit Features Emerging Female Speakers in Paid Media
Facebook is a great platform for promoting business. Having many benefits, Facebook Video Advertising needs to be an inseparable part of your digital marketing.
Continue Reading 7 Facebook Video Advertising Benefits For eCommerce Businesses
Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.
Continue Reading How to Scale Tags: Example Google Analytics Properties via GTM
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
Continue Reading Google Ads Target CPA Bidding: Benefits & Drawbacks
Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!
Continue Reading Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year – and...
Continue Reading 5 Reasons to Use Amazon DSP for 2020 and Beyond
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
Continue Reading Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
Continue Reading [Hero Academy Video] How and When to Use Negative Keywords
At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing right away.
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
Continue Reading How Ecommerce Brands Can Benefit From A Growing IoT Market
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
Continue Reading [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Continue Reading New Release! Paid Advertising Trends for Ecommerce Marketers
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