Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
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Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!
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5 Reasons to Use Amazon DSP for 2020 and Beyond
Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year – and...
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Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
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[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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Be a Better Marketer in 2020
At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing right away.
How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
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[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
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New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
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Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
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Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
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5 Essential Facebook Ads Audiences for 2020
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
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