Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
Continue Reading Getting Started with Programmatic Advertising
Blog Posts
BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
Continue Reading BREAKING: The 2020 PPC Hero Summit is on February 12th!
A Deep Dive Into Advanced Pivot Tables for PPC
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.
Continue Reading A Deep Dive Into Advanced Pivot Tables for PPC
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing.
PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
Continue Reading PPC Reset: Refresh Your Outlook on Your Accounts
Major Social Ad Platform Updates: 2019 Recap
A round-up of top updates to Facebook and LinkedIn advertising platforms in 2019.
Continue Reading Major Social Ad Platform Updates: 2019 Recap
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf 2020 schedule is LIVE and ALL NEW. You’ll experience 40, never-before-heard sessions, so you’ll be sure to learn new strategies from our experts.
Continue Reading Hero Conf 2020 Schedule Release! The Schedule is Live!
Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?
Continue Reading Google Ads vs. AdSense: What’s the Difference?
How To Find Ads On Facebook and Instagram
How to find your own ads on Facebook and Instagram and how to find the ads your competitors are running.
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Learn about the seven biggest mistakes and misconceptions in mobile A/B testing along with tips & tricks for successful app store A/B testing.
Continue Reading Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
YouTube Look Back: Video Ads For All in 2020
2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front.
Continue Reading YouTube Look Back: Video Ads For All in 2020
[Hero Academy Video] Quora Lead Form Ads
In this new lesson on Hero Academy, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads.
