In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading December Updates to Paid Advertising Platforms
Blog Posts
40+ Ad Examples in the Ad Gallery
Start 2020 with one of the most comprehensive digital advertising galleries to date.
Indeed Advertising: How to Get Started
This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.
Master Your Cross-Channel Paid Social Strategy [Slack Discussion]
Paid Social experts Emma Franks from Hanapin and Paul Wicker from AdStage team up in this webinar to dissect the perfect cross-channel paid social strategy.
Continue Reading Master Your Cross-Channel Paid Social Strategy [Slack Discussion]
Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
Continue Reading Google Ads & Microsoft Ads Certification Made Easy
[Hero Academy Video] Product Audiences on Search and MSAN
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
Continue Reading [Hero Academy Video] Product Audiences on Search and MSAN
Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
We build more than 10 unique networking opportunities into the agenda to make it easy. Enjoy events at awesome locations, with specialty foods from local vendors.
Continue Reading Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
[Hero Academy Video] YouTube Lead Form Ads
In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are...
Key Google Analytics Features For Effectively Analyzing Data
Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.
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7 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Daiwa House Group, The University of Chicago, Blue Wheel Media, Qkids, and Neon One.
Continue Reading 7 New Jobs Posted on the PPC Hero Job Board
5 Tools to Find Your Audience on Paid Social Platforms
These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
Continue Reading 5 Tools to Find Your Audience on Paid Social Platforms
12 Holiday PPC Optimization Tips
This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.
