How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
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Blog Posts
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.
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10 Visual Google Ads PPC Reports You Should Use
As analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever.
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Are Facebook PPC Campaigns Worth It In 2020?
PPC campaigns for targeting audiences on Facebook? Easy! Discover tips on how to make your Facebook PPC campaign fit the needs of your audience.
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Facebook Holiday Checklist: 6 Tips For Success
The influx of advertisers on Facebook during the holidays creates a very competitive ad space. Here are some tips to make it a successful season.
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Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
This year, we’re adding 3 brand new half-day workshops in addition to the Excel & Agency Growth workshops. The new workshops cover Analytics, Social, & CRO.
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2020 PPC Un-Resolutions: What Not to Do in the New Year
Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.
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AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment.
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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
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Google Ad Script to Manage Campaign Budgets
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.
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Make Time Management Your New Year’s Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.
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Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.
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