Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.
Continue Reading Hero Conf London 2019 Speaker Recap: Milka Kramer
Blog Posts
Black Friday Deal! An Extra $350 Off Hero Conf Tickets
Hero Conf is slashing $350 off the current discounted rate! This is a limited-time deal. Don’t miss the opportunity to get your ticket at the reduced price!
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Introducing the Ad Gallery
A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.
Continue Reading Hero Conf London 2019 Speaker Recap: Sarah Barker
[Hero Academy Video] Reporting 101 for Google Ads
In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.
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The Definitive Search Campaign QA Checklist
Make sure your search campaigns are set up properly every time using this definitive search campaign quality assurance checklist.
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Quora’s Lead Gen Ads Beta: Ready For Round Two
In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.
Continue Reading Quora’s Lead Gen Ads Beta: Ready For Round Two
Google Policy Ad Disapprovals: A Story of False Flags
This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.
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New Release! Paid Advertising Trends for Travel and Tourism Marketers
In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.
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Google Ads New Release: Ad Groups for App Campaigns
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
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Strategies To Retain Your Team With Record Low Unemployment
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure.
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Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Get a fresh perspective on what you should be looking for in an agency, including the types of questions to ask and the warning signs to look out for.
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