Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
Continue Reading Top-Rated Speakers Return: Hero Conf Austin
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
Continue Reading Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
Continue Reading The #1 Job Skill For Digital Marketers in 2020
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Continue Reading Freelance Advertisers Need Parental Coverage Too
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
Continue Reading Google Merchant Center Disapproval: A GTIN Story
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
Continue Reading [Hero Academy Video] Dynamic Search Ads for Beginners
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
Continue Reading Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your...
Continue Reading Get Negative – How to Overcome Objections on Your Landing Page
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
Continue Reading The Impact of the 2020 Election on Media Buying
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