We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
Continue Reading The Impact of the 2020 Election on Media Buying
Blog Posts
5 Optimization Tips to Maximize Sales This Holiday Season
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
Continue Reading 5 Optimization Tips to Maximize Sales This Holiday Season
Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
Continue Reading Programmatic Guide: Google Campaign Manager
Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.
Continue Reading Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Listen, All Marketers Should Be Considering Podcast Ads
Podcast ads are a big opportunity for marketers. The podcast advertising space is not nearly as saturated as paid search or social and is worth the test.
Continue Reading Listen, All Marketers Should Be Considering Podcast Ads
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading October Updates to Paid Advertising Platforms
Negative Keywords: How to Use Them and Why They’re Important
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
Continue Reading Negative Keywords: How to Use Them and Why They’re Important
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How To Create A Great PPC Campaign Structure
Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.
Continue Reading How To Create A Great PPC Campaign Structure
How to Grow a Startup With Paid Search on a Low Budget
If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.
Continue Reading How to Grow a Startup With Paid Search on a Low Budget
The Future of PPC Panel: Looking Forward to 2020
Join us on November 7 at 1pm ET for insights from Hanapin’s Carrie Albright, Wordstream’s Navah Hopkins, and Search Engine Land’s Ginny Marvin as they discuss predictions and trends for 2020, and give you expert strategies you can utilize.
Continue Reading The Future of PPC Panel: Looking Forward to 2020
How to Diversify Your Marketing Traffic Sources and Why You Should
Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.
Continue Reading How to Diversify Your Marketing Traffic Sources and Why You Should
