SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.
Continue Reading Hero Conf London 2019 Speaker Recap: Sarah Barker
In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.
Continue Reading [Hero Academy Video] Reporting 101 for Google Ads
Make sure your search campaigns are set up properly every time using this definitive search campaign quality assurance checklist.
Continue Reading The Definitive Search Campaign QA Checklist
In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.
Continue Reading Quora’s Lead Gen Ads Beta: Ready For Round Two
This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.
Continue Reading Google Policy Ad Disapprovals: A Story of False Flags
In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.
Continue Reading New Release! Paid Advertising Trends for Travel and Tourism Marketers
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
Continue Reading Google Ads New Release: Ad Groups for App Campaigns
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure.
Continue Reading Strategies To Retain Your Team With Record Low Unemployment
Get a fresh perspective on what you should be looking for in an agency, including the types of questions to ask and the warning signs to look out for.
Continue Reading Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.
Continue Reading 9 New Jobs Posted on the PPC Hero Job Board
Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
Continue Reading Top-Rated Speakers Return: Hero Conf Austin
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
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