In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.
Continue Reading Quora’s Lead Gen Ads Beta: Ready For Round Two
Google Policy Ad Disapprovals: A Story of False Flags
This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.
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New Release! Paid Advertising Trends for Travel and Tourism Marketers
In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.
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Google Ads New Release: Ad Groups for App Campaigns
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
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Strategies To Retain Your Team With Record Low Unemployment
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure.
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Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Get a fresh perspective on what you should be looking for in an agency, including the types of questions to ask and the warning signs to look out for.
Continue Reading Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.
Continue Reading 9 New Jobs Posted on the PPC Hero Job Board
Top-Rated Speakers Return: Hero Conf Austin
Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
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Will Google Address Advertisers’ Transparency Concerns?
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
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The #1 Job Skill For Digital Marketers in 2020
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
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Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Continue Reading Freelance Advertisers Need Parental Coverage Too
