Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
Continue Reading How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
Continue Reading YouTube For Action Leads Form Ads: Early PPC Results
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
Continue Reading [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
Continue Reading Use this story-telling device to enhance PPC reporting
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
Continue Reading PPC Marketing: How to Reach Quality Leads and Prospects
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
Continue Reading The 3 Search Campaign Analyses You Need To Run
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
Continue Reading Click & Bot Fraud: The Spookiest Specters of PPC
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!
Continue Reading Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
Continue Reading [Hero Academy Video] What You Need to Know About Naming Conventions
In this webinar, Hanapin's John Williams and MightyHive's Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy.
Continue Reading Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
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