Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
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The #1 Job Skill For Digital Marketers in 2020
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
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Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
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Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
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The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
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How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
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Get Negative – How to Overcome Objections on Your Landing Page
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your...
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The Impact of the 2020 Election on Media Buying
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
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5 Optimization Tips to Maximize Sales This Holiday Season
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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