Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.
Continue Reading Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Podcast ads are a big opportunity for marketers. The podcast advertising space is not nearly as saturated as paid search or social and is worth the test.
Continue Reading Listen, All Marketers Should Be Considering Podcast Ads
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading October Updates to Paid Advertising Platforms
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
Continue Reading Negative Keywords: How to Use Them and Why They’re Important
There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.
Continue Reading How To Create A Great PPC Campaign Structure
If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.
Continue Reading How to Grow a Startup With Paid Search on a Low Budget
Join us on November 7 at 1pm ET for insights from Hanapin’s Carrie Albright, Wordstream’s Navah Hopkins, and Search Engine Land’s Ginny Marvin as they discuss predictions and trends for 2020, and give you expert strategies you can utilize.
Continue Reading The Future of PPC Panel: Looking Forward to 2020
Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.
Continue Reading How to Diversify Your Marketing Traffic Sources and Why You Should
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
Continue Reading How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
Continue Reading YouTube For Action Leads Form Ads: Early PPC Results
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
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