The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.
Blog Posts
Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.
We Want To Hear From You
Pitch to speak at Hero Conf Austin by November 1. Move from behind the computer to in front of your PPC peers and become a leading voice in our industry.
Fall 2019 Updates to Google Merchant Center
Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more.
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Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!
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[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.
Continue Reading [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
3 Must-Dos When Tracking Multiple Conversion Actions
Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.
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4 New Jobs Posted on the PPC Hero Job Board
Digital Marketing jobs: Paid search jobs, Paid social marketing manager, Paid media specialist
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Facebook Ads Event Tracking Tool
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here...
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New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Facebook Targeting: Lookalikes vs. Your Intuition
Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.
Continue Reading Facebook Targeting: Lookalikes vs. Your Intuition
