I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
Continue Reading Google Merchant Center Disapproval: A GTIN Story
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
Continue Reading [Hero Academy Video] Dynamic Search Ads for Beginners
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
Continue Reading Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your...
Continue Reading Get Negative – How to Overcome Objections on Your Landing Page
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
Continue Reading The Impact of the 2020 Election on Media Buying
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
Continue Reading 5 Optimization Tips to Maximize Sales This Holiday Season
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
Continue Reading Programmatic Guide: Google Campaign Manager
Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.
Continue Reading Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Podcast ads are a big opportunity for marketers. The podcast advertising space is not nearly as saturated as paid search or social and is worth the test.
Continue Reading Listen, All Marketers Should Be Considering Podcast Ads
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading October Updates to Paid Advertising Platforms
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