Blog Posts

YouTube For Action Leads Form Ads: Early PPC Results

October 23, 2019 By Connor Regan

Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

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What The gclid?

October 22, 2019 By Stephanie White

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

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[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

October 22, 2019 By Jamie Newton

In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...

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Use this story-telling device to enhance PPC reporting

October 21, 2019 By Danielle Gonzales

You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...

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PPC Marketing: How to Reach Quality Leads and Prospects

October 18, 2019 By Lidia Hovhan

Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.

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The 3 Search Campaign Analyses You Need To Run

October 17, 2019 By Chloe Pascoe

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.

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Click & Bot Fraud: The Spookiest Specters of PPC

October 16, 2019 By Margaret Hoffman

What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.

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[Hero Academy Video] What You Need to Know About Naming Conventions

October 15, 2019 By Jamie Newton

In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.

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