Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
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Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
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Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
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Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!
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[Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
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Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
In this webinar, Hanapin's John Williams and MightyHive's Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy.
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Paid and Organic are Indistinguishable
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.
Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.
We Want To Hear From You
Pitch to speak at Hero Conf Austin by November 1. Move from behind the computer to in front of your PPC peers and become a leading voice in our industry.
Fall 2019 Updates to Google Merchant Center
Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more.
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Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!
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[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.
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