See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.
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Blog Posts
Predictions for Online Marketplaces in 2020
Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success.
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8 New Jobs Posted on the PPC Hero Job Board
Digital Marketing jobs: Senior PPC specialist, Paid social marketing manager, Paid media specialist
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Programmatic for Beginners: 5 Resources
Are you just getting started with programmatic? If so, we've got some handy resources to help you understand the landscape.
[Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
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Excel Coaching For Every PPC Hero
Sometimes the work challenges you're facing need personalized attention tailored to your specific roadblocks - especially when it comes to Excel. Learn how you can get custom attention to solve your biggest Excel headaches.
The Case for PPC Scripts
Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!
Conversion Rate Optimization (CRO) for Beginners: 5 Resources
Are you looking for ways to get more leads from your website? If so, conversion rate optimization (CRO) might be what you need. Here are 5 resources to get you started!
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Paid Search Marketing: What To Consider
One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement...
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.
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Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.
The Great Brand Keyword Debate: What You Need To Consider
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
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