Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.
Continue Reading 3 Must-Dos When Tracking Multiple Conversion Actions
Digital Marketing jobs: Paid search jobs, Paid social marketing manager, Paid media specialist
Continue Reading 4 New Jobs Posted on the PPC Hero Job Board
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here...
Continue Reading 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.
Continue Reading Facebook Targeting: Lookalikes vs. Your Intuition
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading September Updates to Paid Advertising Platforms
Join Hanapin Marketing and DialogTech for a live webinar to learn how advertisers can use Google Ads automation to drive more of the right conversions.
Continue Reading 60-Minute Masterclass: Google Ads Automation Best Practices
Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.
Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf.
Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!
Continue Reading Top 10 Reasons Why Your Ads Aren’t Showing in Google
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.
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