Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
Continue Reading Close Variants Diluting Match Types – What You Should Know
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
Continue Reading 3 Killer Strategies for Custom Affinity Audience Campaigns
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.
Continue Reading 10 New Jobs Posted on the PPC Hero Job Board
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your...
Continue Reading Creating Successful PPC Ad Copy for B2B and B2C
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
Continue Reading Facebook Dynamic Creative: Level Up Your Ads
Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences.
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.
Continue Reading Robust Reporting with Google Sheets Query Function
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
Continue Reading How to Troubleshoot PPC Performance (Template Download)
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you...
Continue Reading Thriving in an AI World: Tips for PPC Professionals
Here are 5 ad features you can use to make your pay-per-click ads mobile-friendly.
Continue Reading Mobile Ads Make Cents: Get More From Mobile Ads
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