Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis.
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate...
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Microsoft Audience Ads: Auto Enabled Via Image Extensions
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.
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August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Connected TV: 3 reasons you should be using it
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
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Frequency Capping in Digital Advertising
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
Data Studio Showdown: Dashboards vs Reports
Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.
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Ogilvy + PPC = Heroic Results
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA, and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October.
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.
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New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
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Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
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3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
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