You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.
Blog Posts
Advertising Platforms for Podcasts
More than half of the US listens to podcasts. Learn where you can advertise your podcast.
3 FAQs about Midwest Digital Marketing Day
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a...
Overcome B2B Challenges with Actionable Paid Social Tactics
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a...
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Paid Search Audience Testing: Zero Cost Testing
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.
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The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash,...
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#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Hero Conf Austin: Registration is open at 50% off
From knowledge and networking to techniques and tools, Hero Conf exists to take your career further in digital marketing. We’ve launched Hero Conf Austin with the first 50 tickets at nearly 50% off and they are going fast! Join your...
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Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND...
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Stranger Things for Digital Marketing
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.
New Survey! How Has Machine Learning Impacted Your PPC?
We’ve heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There’s a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future...
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Perfect Targeting & Personal Messaging: The Dynamic Duo
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
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