As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.
Blog Posts
A Different Way to Think About PPC Ad Copy
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
Ready for a Job Change? New Positions Open Around the Country!
New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department...
Continue Reading Ready for a Job Change? New Positions Open Around the Country!
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new...
Continue Reading Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at...
Continue Reading Back to Basics: What Is Conversion Rate Optimization (CRO)?
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
ALSA Strategy: A New Way to Think About Old Strategies
Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.
Continue Reading ALSA Strategy: A New Way to Think About Old Strategies
New Client New Industry? Where to Begin
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.
New Online Event! Midwest Digital Marketing Day
As digital marketers in the Midwest looking for more options to network and share insights, we created a new online event happening on July 25th called Midwest Digital Marketing Day. Learn more about it!
Continue Reading New Online Event! Midwest Digital Marketing Day
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
Continue Reading Google Gallery Ads – Another Day, Another New Ad Format
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
