Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a...
Continue Reading Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
To avoid ad suspensions and maximize your advertising efforts, it’s essential that you understand Google Compliance policies. In this article we’ll offer a detailed overview of Google’s advertising regulations. The focus will be on the critical areas that impact your...
Continue Reading Google Compliance: All You Need to Know to Stay Compliant with Google Ads
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused...
Continue Reading SGE and PPC – What Might The Future Look Like?
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the...
Continue Reading Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
While WhatsApp for Business has enjoyed rapid adoption in many parts of the world, the UK has been relatively slow to embrace the technology. Recognising the power of this communication tool for personal use in the UK, Anicca Digital conducted...
Continue Reading How to Boost Conversions with WhatsApp for Business
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if...
Continue Reading How to Make the Most of Your Influencer Ads
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot...
Continue Reading YouTube Content Targeting: Myths, Misunderstandings, and Misuse
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand’s emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its...
Continue Reading Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the...
Continue Reading The Important Takeaways from Google I/O 2024
From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach...
Continue Reading Ultimate Guide to Product Data Feed Management
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for...
Continue Reading Advanced Google Ads Techniques To Master In 2024
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms...
Continue Reading Running Performance Max Against Brand is a Waste
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