If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall...
Blog Posts
“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.
3 New Jobs Posted on the PPC Hero Job Board
3 new jobs have been posted to PPC Hero's Job Board, including new positions open at Wise Bread, Effective Spend, and MicroSeismic Inc.
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Paid Search Basics for Events
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
3 PPC Techniques to Strengthen your Brand
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
The Case For Time Flexible PPC Budgets
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
The PPC Newsflash: Key Takeaways from Google Marketing Live
Did you miss Google Marketing Live? Join us for an expert recap.
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Your First Google Ads Campaign: Everything You Should Know
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
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8 New Jobs Posted on the PPC Hero Job Board
8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.
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Guide To Google Ads Performance Planner
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
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State of Paid Social Survey Closes Friday, May 17th
Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and...
Continue Reading State of Paid Social Survey Closes Friday, May 17th
