Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.
Continue Reading Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Blog Posts
Ad Copy Must-Haves That Make or Break a PPC Campaign
If you're trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements
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Successful Landing Page Components – 2019 PPC Hero Summit Recap
You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out this recap of our PPC Hero Summit session to learn about 5 components that will lead...
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Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.
Continue Reading Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Google Ads Phasing Out Game Content Category
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
Continue Reading Google Ads Phasing Out Game Content Category
Measuring YouTube Success with Brand Lift Study 2.0
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
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Expand Your Advertising Efforts with Native
In this webinar, you'll learn how native can help grow traffic, expand remarketing, increase ROAS, as well as, what creative performs well. Save your seat today!
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ANNOUNCEMENT! The Top 50 Most Influential PPC Experts
For the first time in the history of the Top 25 list, we decided to announce a Top 50. The Top 50 is based on votes only...meaning only those with the most votes got in the Top 50 to be...
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The Guide to Combine Content Marketing with PPC
Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.
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What Else Is Affecting Your PPC Advertising?
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.
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Are you running paid ads on social? Take the State of Paid Social Survey
We need 2 minutes of your time to hear which social platforms you're investing in (or you're investing in on behalf of your clients!), which ad formats are working for you, and which platform you think is a rising star....
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Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
