To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
Continue Reading Brand Attention: The metric you are not thinking about
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you...
Continue Reading Apply or Dismiss Automatic Google Ad Recommendations
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
Continue Reading Adjusting Between E-Commerce and Lead Generation
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.
Continue Reading Master Your Cross-Channel Paid Social Strategy
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?
Continue Reading Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero...
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
Continue Reading Bing Ads Action Extensions: What You Need To Know
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
Having a million and one questions about optimizing your YouTube strategy?
Continue Reading Boosting YouTube ROI with Key Metrics and Creative Strategy
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!
Continue Reading Building a Simple Ad Creative Matrix Template
Take your Facebook Retail Ads to the next level by understanding these three technical aspects to campaign management.
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