If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
Continue Reading The Fast & The Curious: how chatbots meet modern buying demands
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
Continue Reading Deals, Deals, Deals! A Promotion Ad Copy Case Study
The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we’re shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the...
Continue Reading Vote for the 2019 Most Influential PPC Expert [+Some Changes!]
If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The...
Continue Reading Ever dream about working for The Walt Disney Company?
There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.
Continue Reading Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
Continue Reading Facebook Audience Overlap: What Is It And How To Avoid It
It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.
Continue Reading 4 Paid Media Lessons In Podcast Advertising
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have...
We know you’re always looking for ways to save time and be more efficient with your data.
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes...
Continue Reading Digital Marketing Interviewing – A Tried & True Process For Success
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
Continue Reading Analyzing the Impact of Multi-Brand Shared Keywords
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