If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
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Master Your Cross-Channel Paid Social Strategy
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.
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5 Can’t-Miss March Facebook Updates
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?
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How to Get Face to Face with 600 PPC Geeks
We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero...
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
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Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
Boosting YouTube ROI with Key Metrics and Creative Strategy
Having a million and one questions about optimizing your YouTube strategy?
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Building a Simple Ad Creative Matrix Template
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!
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3 Ways to Improve Your Facebook Retail Ads
Take your Facebook Retail Ads to the next level by understanding these three technical aspects to campaign management.
The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
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Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
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