A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
The #1 Way to Take Your PPC Strategy from Average to Expert
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
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[Infographic] The Hero Conf Philadelphia Agenda
Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic.
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Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
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The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
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Paid Search Competitor Strategy – A Negative Keyword Twist
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
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Measuring the Success of TrueView YouTube Ads
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.
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60-Minute Masterclass: Audience Targeting Strategies for Google Ads
It's time for you to thrive in a digital marketing world that is all about audiences.
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Gmail Campaigns Case Study: Audience Type Performance
How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.
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Getting a Little Help with Your Bids – ECPC vs CPA Bidding
Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.
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First Page Search Bids: Should You Go All In?
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.
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