When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Aligning PPC Tactics & Strategy for Success
Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.
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How to Make Your Excel Skills Superhero Worthy
Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!
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Become an Accredited Amazon Advertiser Today
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
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5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
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No computer science skills are needed to build scripts OR great landing pages
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
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The Best Marketers Make CRO a Top Priority
For the last 5 years, conversion rate optimization (CRO) has been a top priority for marketers. This past year, it followed AI/machine learning by just 1%.
New from LinkedIn: 2018 Year In Review
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
The #1 Way to Take Your PPC Strategy from Average to Expert
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
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[Infographic] The Hero Conf Philadelphia Agenda
Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic.
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Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
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