There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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Blog Posts
Next-Level Audience Targeting for your 2019 Marketing Plan
A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans.
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[RELEASED] 44 PPC Pros You Can’t Miss
Professional development is a key piece to staying ahead of the ever-changing digital landscape. See who will be framing the training at Hero Conf Philadelphia.
Utilizing Site Search Data to Improve Your Awareness Campaigns
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
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Are Coupon Sites Stealing Your Holiday Sales?
Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.
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Some Insights Into Bing’s PPC Audiences
Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.
Top 4 PPC Interview Questions
Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Need tips on how to get started with scripts...or how to take them to the next level? Look no further.
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Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
Continue Reading Google’s New Ad Position Metrics: Rethinking Average Position
What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
Could Another Digital Agency Easily Steal Your Clients?
Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.
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Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences.
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