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Blog Posts
How We Train PPC Experts
Explore Hanapin’s newest approach to training through all stages of development.
New Release! Report on PPC Trends for Education Marketers
In our quest of looking for ways to provide more value to the PPC industry, we’ve segmented data collected from our State of PPC Survey and created a new report solely for education marketers! This new report gives you a...
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A Remarketing-Free PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.
Understanding B2B Lead Flow For PPC
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
Optimizing Amazon Ads During the Holiday Madness
In this webinar, Feedonomics’ Brian Roizen and Hanapin’s Tanner Schroeder will discuss ways you can optimize your Amazon ads during the holiday madness, from keeping your product in the buy box to ways to staying ahead of trouble in such...
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Before Spending Money On LinkedIn, Do This First
Explore what you can and should be doing with your LinkedIn profile before you start to advertise on the platform.
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The PPC Training You’ve Been Missing
Hero Conf. You've heard about it. You've followed the tweets. You've seen photos of Brad Geddes & Fred Vallaeys dominating the main stage. And maybe you've attended. But one thing is certain, you haven't experienced an all-PPC event quite like what...
Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am...
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
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Quora Ads: How to Reach Your Target Audience at Key Moments
Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!
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The Mentality Needed to be a Successful PPC Account Manager
Looking for some advice about how to be a successful Account Manager? PPC Hero offers some unique advice about the mentality needed to succeed!
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