Websites are revenue-generating business tools, and they’re faced with a lot of competition. Get some tips on how to use them wisely!
Blog Posts
What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
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4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
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5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
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The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
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How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
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Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with...
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Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
