Blog Posts

Tracking UAC Performance Through Third-Party App Analytics

September 25, 2018 By Kelsey Hadaller

Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.

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The 2019 Budget Season Doesn’t Have to Be a Nightmare

September 24, 2018 By Bonnie Pogorelc

You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.

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How to Build an In-Platform Facebook Ads Funnel

September 24, 2018 By Kass Botts

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

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How We Gained $21,000 More in Revenue by Changing One Color

September 20, 2018 By Samantha Kerr

Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.

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New Research! The State of PPC

September 19, 2018 By Jamie Newton

This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.

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Bing’s New(ish) Automated Bidding Strategies

September 19, 2018 By Mike Matta

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

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Google Quality Score – Should You Optimize for This Metric?

September 18, 2018 By Diane Chelius

Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.

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How To Use The Bing Overview Tab To Optimize Your Account

September 11, 2018 By Bri Saxman

Explore the recent enhancements that Bing Ads has made to inline download and the Overview tab! Get insights that tell a story of how your account is performing.

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