Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level.
Continue Reading The Newest LinkedIn Ad Formats to Captivate Your Audience
Most Common Mistakes of Automated Bidding
By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).
Finding Success Through A Shared Vision
Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision.
6 Updates in 2 Weeks!?
No joke. When it rains, it pours...UPDATES.
Coding for Marketers – Where to Start
Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.
How Google Determines Which Ads To Serve
Explore the factors that go into how Google determines which ad to show with the search results.
An Overview On Pinterest Audience Targeting
Explore Pinterest’s targeting capabilities and options that will help you increase your reach, find your best customers and increase the performance of your campaigns.
Continue Reading An Overview On Pinterest Audience Targeting
Set Up Creative Testing in Apple Search Ads
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
Continue Reading Set Up Creative Testing in Apple Search Ads
Websites Are Revenue-Generating Business Tools—3 Conversion Rate Optimization (CRO) Tips on How to Use Them Wisely
Websites are revenue-generating business tools, and they’re faced with a lot of competition. Get some tips on how to use them wisely!
What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
Continue Reading What Happened When We Paused PPC Brand Campaigns
4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
Continue Reading 4 Reasons I Prefer Facebook Ads over Google Ads
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
