What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.
Continue Reading The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
Continue Reading How to Lower Your Cost Per View for LinkedIn Video Ads
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
Continue Reading Max Clicks For Budget-Limited Campaigns: A Case Study
If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.
Continue Reading Leveraging Optmyzr Part 1: Creating PPC Reports
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
Continue Reading AdWords Global Site Tag Implementation Guide
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
Continue Reading How to Utilize Different Match Types in Paid Search
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
Continue Reading What it Means to Provide Value as a Digital Marketer
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.
Continue Reading Drive Prospects Down the Funnel with Chatbots
Explore the common types of pushback we frequently encounter that will help to explain the importance of conversion rate optimization (CRO).
Continue Reading Conversion Rate Optimization (CRO): Why You Need It
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
Continue Reading Tools to Help You Survive the GDN Mobile App Changes
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
Continue Reading Why You Need To Be Layering & Testing Search Audiences
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