Explore how ad customizers were utilized to decrease a client's CPL by 34%.
Continue Reading How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
August 3, 2018 By Matt Umbro
Explore how ad customizers were utilized to decrease a client's CPL by 34%.
Continue Reading How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
August 2, 2018 By Alaina Thompson
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.
Continue Reading AOL: Does it add value to your Bing PPC account?
August 1, 2018 By Dan Rocklin
While Facebook’s recent poor showing is not catastrophic for the platform, advertisers should audit their own advertising practices in light of the privacy and advertising concerns that contributed to the tech giant’s decline.
Continue Reading What Advertisers Can Learn From Facebook’s Rough Quarter
July 31, 2018 By Steve Burnett
In this blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! Take a look at how we used them to increase lead flow and lower CPL.
Continue Reading Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
July 30, 2018 By Bonnie Pogorelc
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product...
Continue Reading It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
July 27, 2018 By Bonnie Pogorelc
Join us on Thursday, August 2nd for the webinar you need to attend to understand why programmatic could be a PPC life-changer. Criteo's Ned Samuelson and Hanapin's Bryan Gaynor can't wait to show you their tips and tricks.
Continue Reading Tried Everything to Get Qualified Leads? Time to Try Programmatic
July 27, 2018 By Lynsey Jones
Our ever-popular Golden Ticket Giveaway is returning for Hero Conf London! So how do you win? The rules are simple...
Continue Reading 3 Chances to Win A Free Ticket to Hero Conf London
July 26, 2018 By Chadd Powell
Learn how to build top performing lookalike audiences in Facebook.
Continue Reading 3 Tips to Building Good Lookalike Audiences in Facebook
July 25, 2018 By Michael Knight
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.
Continue Reading Conventional Ad Testing Is Dead, Long-Live AI Testing
July 24, 2018 By Jamie Newton
July 24, 2018 By Diane Chelius
If paid spend has been sporadic, a budget projection may feel impossible, but don’t fear because we have this 4-step resource to help you!
Continue Reading How to Project Budgets for PPC Accounts with Sporadic Spend
July 24, 2018 By Lynsey Jones
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora,...
Continue Reading Only 15 Hero Conf London Passes Left at 30% Off
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