In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Blog Posts
3 Methods for Training PPC Teams
The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods...
Shopping Feed Tips to Gain Major Brand Visibility
Get exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
Continue Reading Shopping Feed Tips to Gain Major Brand Visibility
How to Make Your Shopping Feeds PERFECT
Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.
Facebook Ads Manager: Updates Wish List
Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Facebook Split Testing 101
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.
Continue Reading Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Are Coupons and Promotions Worth Your Time?
Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.
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Hanapin newsletter: More than meets the eye
We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.
Continue Reading Hanapin newsletter: More than meets the eye
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
Continue Reading AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
In this webinar, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google AdWords platform and provide you with helpful strategies to implement and see the beneficial impact!
Continue Reading The New Interface and Beyond: AdWords Updates 2018
The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.
