If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
Continue Reading Personalized Training to Become a PPC Superhero
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
Continue Reading Leveraging Custom Intent Audiences on YouTube
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
Continue Reading Why You Should Test Target ROAS Bidding for Shopping Campaigns
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips...
Continue Reading 10 New Ways to Optimize Paid Search with Call Intelligence
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Continue Reading Google Adds New Tools to Highlight Physical Store Locations
Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
Continue Reading Spend Smarter: Identifying Account Opportunities
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Continue Reading Up and Running with AdWords Add-on for Google Sheets
Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you.
Continue Reading Easy Steps to Complete a Competitor Analysis
In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.
Continue Reading Quick Tips to Earning Trust When Onboarding a New Client
Save time and Become the Hero with updates from PPC Hero in your inbox!
