Explore a few advanced ways to use Dynamic Search Ads in your account!
What is 3rd Party Data and How Do You Use it?
Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.
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Launch Your Multi-App Marketing Strategy
Understand what three things you need to know to start your Multi-App Marketing strategy.
Time for an Honest Discussion about RSA’s
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.
Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
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In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.
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Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Responsive Search Ads: Why We Love/Hate Them
We've had some time to try out the new RSA's, and it's time for an honest discussion.
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Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
3 Methods for Training PPC Teams
The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods...
Shopping Feed Tips to Gain Major Brand Visibility
Get exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
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