The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
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10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips...
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Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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9 Tips To Reduce Cost-Per-Lead
Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
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Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
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Tackling Facebook Ad Disapproval
Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
Easy Steps to Complete a Competitor Analysis
We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you.
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Quick Tips to Earning Trust When Onboarding a New Client
In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.
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2018 AdWords Updates: Notes, Add-Ons & Optimize
Google has been busy recently making several updates to the features and policies for AdWords. Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.
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You came to PPC Hero to learn, so why not go one step further
Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It’s a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event...
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GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.
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